International Delight delivers on flavor. And celebration, of course! We partnered up with Just Born to bring a sweet marshmallow flavor to their coffee that tastes exactly like the PEEPS everyone loves.
Our team partnered with Just Born to bring a 32oz unique flavor to the market during Easter season to interrupt the auto-pilot behavior of consumers looking for their every day creamer.
The outcome? Over 31 billion media impressions (Delish, People, Buzzfeed, Today and SugarPop, just to name a few). We also got a shoutout during Last Week Tonight with John Oliver.
Design Manager: Shanna Polesovsky
Designer: Kaitlyn Froboese
Copywriters: Shannan Garrison, Stephanie Vessley
Project Manger: Bethany King
Illustrations: Just Born
Photography: Shannon Hudson, Jake Cox, Kate Sommers
Brand Manager: Brittany Polka
Associate Brand Manager: Kristi Fanning
Consumer Engagement: Gretchen Offenhauser, Melissa Carver, Phil Stieder