Full-panel comic strips made the perfect cover photos for the brand's two pages.

In a partnership with BuzzFeed, we created a quiz that allowed parents to determine which character their kids were most like.

Character-driven posts pushed out the quiz.

We recreated frames from the comics, highlighting stain stories and laundry moments.

And moments when the Peanuts kids were just being kids.

But we didn’t forget the messiest Peanuts kid. We ran a contest asking users to submit their own Pig-Pen’s photo,

then Peanutized the images with Pig-Pen’s famous dust cloud.

Then when The Peanuts Movie hit the big screen, we hit social media to promote the animated film.