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Kaitlyn Froboese /AD
  • Work
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aussie creme

mercedes-benz

Hello CMYK. In case print ads are more your type.

 

Video brochure below for you RGB folks. 

 

CW: Marie Strycharz

CD: Aaron Eiseman, Abi Aaron, Brian Hall 

peeps

International Delight delivers on flavor. And celebration, of course! 
We partnered up with Just Born to bring a sweet marshmallow flavor to their coffee that tastes exactly like the PEEPS everyone loves.

Our team partnered with Just Born to bring a 32oz unique flavor to the market during Easter season to interrupt the auto-pilot behavior of consumers looking for their every day creamer.

The outcome? Over 31 billion media impressions (Delish, People, Buzzfeed, Today and SugarPop, just to name a few). We also got a shoutout during Last Week Tonight with John Oliver.

Design Manager: Shanna Polesovsky
Designer: Kaitlyn Froboese
Copywriters: Shannan Garrison, Stephanie Vessley
Project Manger: Bethany King
Illustrations: Just Born
Photography: Shannon Hudson, Jake Cox, Kate Sommers
Brand Manager: Brittany Polka
Associate Brand Manager: Kristi Fanning
Consumer Engagement: Gretchen Offenhauser, Melissa Carver, Phil Stieder

ad council

The Ultimate Party Foul. In Ad Council's first underage drinking and driving campaign, we had to lecture the least-lecturable people on earth—teens. You know what they say, though. If you can't beat 'em, join 'em.

 

CW: Marie Strycharz 

CD: Harold Karp + Simon Chandler

metris

Midsize is a BFD. Big enough for your cargo, small enough for your garage. The only available midsize commercial van gives businesses endless possabilities.

 

CW: Marie Strycharz

CD: Tim O'Malley, Eddie Van Bloem

 

smart

The all-new fortwo. Print brochures are like Hummers—bad for the environment and so ten years ago. Hence, the video brochure. Scroll down for some holiday POS, too. 

 

CW: Marie Strycharz

CD: Eddie Van Bloem, Tim O'Malley, Saks Afridi 

all

You're an Ad man, Charlie Brown. There’s a Peanuts character in every kid, be they a dirt-magnet like Pigpen or a sensitive snuggler like Linus. We brought the famous gang to life to show that all laundry detergent let’s kids be kids.

 

CW: Marie Strycharz

CD: Abi Aron + Aaron Eiseman

transamerica

A new look. Working on a small design team, I helped rebrand 1000s of pieces for Transamerica, a large financial company. Working to add personality and humanity into every deliverable, we transitioned their entire library of assets in four months. 

left field farms

etc.

aussie creme

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mercedes-benz

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peeps

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ad council

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metris

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smart

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all

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transamerica

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left field farms

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